When it comes to digital marketing in China, people tend to think of WeChat, Weibo or new favourite, Douyin (Tik Tok).
It seems that creating a prominent profile on these platforms has become a standard requirement for brands wanting to market themselves to a Chinese audience. But despite their popularity, are they really ideal platforms for everyone?
Source: FS – Social Media Blogs 2
Zhihu: China's Q&A social platform that's ripe for brands